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Pepperfry: Once Planning For IPO, Now Selling Due To Losses Shows How Hollow & Distorted Indian Startups Are.

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Pepperfry, the 12-year-old omnichannel furniture retail startup backed by Norwest Venture Partners, has engaged Ambit to explore potential buyers. With flatlining sales and persistent losses, the company is now seeking a strategic exit. Sources close to the developments have revealed that Pepperfry is looking for either a potential buyer or a strategic acquisition by a …

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